A good doctor will examine you thoroughly… 🙄 “Does this hurt?” 😬 “What about this?” 😖 “And this?” Effective marketing will do likewise. But in business, 95% of us try to sell prematurely. That’s like a doctor prescribing a course of treatment before knowing what’s wrong with the patient 🤨 Instead of trying to sell … Continue reading Are you poking the patient’s pain?