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‘If you change the way you look at things, the things you look at change’

‘If you change the way you look at things, the things you look at change’

by Sam Coombs | Jun 23, 2020 | Finance, HR, IT, Marketing, Productivity, Social Media, Trades, Wellbeing

Corona Time in the World's Most Isolated Capital City When I first arrived in Perth, Western Australia, back in 2000 – in what now feels like an eternity ago – I felt like I’d stepped back in time. Everything closed early, nothing was open on a Sunday and if you...
Commercial Use Limit on LinkedIn?   Say What?

Commercial Use Limit on LinkedIn? Say What?

by Darrel Griffin | Jun 22, 2020 | Finance, HR, IT, Marketing, Productivity, Social Media, Trades

Yes, it’s free to sign up to LinkedIn. But if you intend to start using LinkedIn for commercial purposes, i.e. prospecting for clients, you’ll inevitably encounter the Commercial Use Limit sooner or later. What is LinkedIn’s Commercial Use Limit? Essentially it’s a...
Without sales and marketing we don’t have customers

Without sales and marketing we don’t have customers

by Darrel Griffin | Jun 18, 2020 | Finance, HR, Marketing, Productivity, Social Media

Sales and marketing are the lifeblood of a business, and this was proved to me some time ago. I was listening to a podcast and the host was interviewing a ‘serial’ entrepreneur who had launched, and subsequently sold, around 25 businesses. The fascinating story...
Are you poking the patient’s pain?

Are you poking the patient’s pain?

by Darrel Griffin | Jun 16, 2020 | Finance, HR, IT, Marketing, Productivity, Social Media

A good doctor will examine you thoroughly… 🙄 “Does this hurt?” 😬 “What about this?” 😖 “And this?” Effective marketing will do likewise. But in business, 95% of us try to sell prematurely. That’s like a doctor prescribing a course of treatment before knowing what’s...
Lunch & Chat with Graham Harvey – 10 June

Lunch & Chat with Graham Harvey – 10 June

by | Jun 9, 2020 | Finance, HR, IT, Marketing, Productivity, Social Media, Trades, Wellbeing

Our weekly Lunch & Chat sessions  are FREE, informal, fun and open to all so please join us for some or all of the session. Try not to miss the first 10-15 mins as this is your chance to hear from and ask questions of our very Special Guest, Graham Harvey, as he ...
Writing to reach you (content that works)

Writing to reach you (content that works)

by Darrel Griffin | Jun 8, 2020 | Finance, HR, IT, Marketing, Productivity, Social Media

If you’re struggling to attract enough new clients – but your LinkedIn profile and content is focused entirely on you and your business – there’s going to be a disconnect between you and the market you’re seeking to serve. Why is that? Because those new clients you’re...
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