Author; Angie Mardon, Engine Room Hub

Robert Kiyosaki’s number one tip to ensure you are prepared to enter the world of business is to first get a job with a company that will train you in sales. Why? Because in order to be a good sales person, you have to first be an effective communicator.

If you own your own business, you will already know that sharpening-up your skills to be able to communicate across a range of people is a huge part of the ‘business learning curve’.  It is essential to get this right because the people you are communicating with on a regular basis such as your customers, employees or service suppliers, are the people that will help you and your business succeed.

We’ve all heard of the need to get your ’elevator pitch’ down pat.  Well what happens if you get this pitch just right and the other person is persuaded to hear more?  Can you then communicate your products or the services you offer?  Are you able to move naturally and painlessly into them wanting to know what you do, why you do it and why you think they should ‘pick you’?   Are you ready with questions you might pose to engage them further?  I have met many business owners who have mastered their unique elevator pitch but they have let themselves down by being too salesy or too pitchy with any follow-up conversation.

We have some great business coaches and/or sales coaches here in WA who can help you refine this critical skill and any investment in this area will have a measurable return across many levels of your business.

I am not a fan of the ’20-second’ rule, probably because it poses such a huge challenge for me personally to be concise about something I am so passionate about.  But, I am in good company because neither is Tim David, Author of “Magic Words” as you will see from this great article “Your Elevator Pitch needs an Elevator Pitch”.  A great read!