Najma Khan – Profit First Certified Professional

Najma Khan is an experienced bookkeeper but she is a bookkeeper with a difference!

Najma utilizes the Profit First method of cash management.  She has been trained and certified by the Profit First Organisation in the US to guide business owners and entrepreneurs in maximizing their profits.  In fact Najma is the very first West Australian bookkeeper to recognise the obvious benefits of looking at your financials differently and doing something about by becoming certified as the state's first Profit First Professional.

Once certified and after having applied this simple system in her own business, La Trobe Bookkeeping, with great success, she is now on a mission to get in front of as many small business owners as possible to let them know that their business can be transformed from a cash-eating monster to a money-making machine.

This is what some of Najma's Profit First clients have to say:

Since engaging Najma and the Profit First team, I am now financially prepared for the inevitable expenses but also have a clear focus on the importance of paying myself as the business owner and getting a result for all the work I put in. 

Everyone should have a ‘Najma’ in his or her business! ”

Najma dove into my books and records and has given me more clarity and information than I have ever received in the past. Her depth of knowledge (and patience!) is exceptional and I am very much enjoying the new Profit First way which I have now applied to my business.  Not only did Najma walk me through this but she has also made invaluable suggestions and recommendations along the way about costs and expenses and identified where I can trim things back, to ultimately to increase the ‘pay myself’ part of the Profit First system!”

Working closely with business US author and creator of  the Profit First concept, Mike Michalowicz, Najma addresses the natural instincts of entrepreneurs and small business owners to be focussed on the income earning aspects of their business such as sales, marketing etc.  rather than having a firm grasp of their business financials. It is more likely their decisions are made at the gut-level with cash-in-the-bank being the determining factor.

These natural gut-level  instincts are part and parcel of the spirit of entrepreneurship and are not necessarily bad.  These natural instincts or habits are not to be broken but should be leveraged to drive profitability in your business.  This is what Profit First does and there is no more passionate advocate or effective professional to help you achieve this important transformation in your business but Najma.

Najma runs a series of workshops on the Profit First concept directly to small business owners who are managing their own business finances.  Her workshops are changing the way small business owners look at their businesses, finally understanding that they, should be and can be rewarded for the risks, hard work and challenges that face them in today's tough business climate.

Yes, Najma can through her bookkeeping business, La Trobe Bookkeeping, look after your books for you, take the stress out of the day-to-day business financials, but her real passion and the most important thing for your business is maximising your profits.  This is the difference between Najma Khan and other bookkeepers



  • Bookkeeping and Consultancy
  • Profit First



“Najma is so professional – careful, attentive and punctual – she has made managing my accounts not just easier, but a whole lot less stressful.”
Virginia Jones     


“Very fast, efficient and comprehensive service, at an agreed fixed price. Highly recommended.”
Lisa Bergin – Advance Formwork


“I have always found Najma a pleasure to deal with. Her service is prompt and courteous. I would highly recommend Najma and her bookkeeping services.”
A Basheer – LAS Design

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