“AT LAST! Thanks for inviting me to connect. Now pitch to me, please…”
Replied no-one to a LinkedIn connection invitation. Ever.
LinkedIn provides us with an opportunity to showcase our expertise before any talk of transaction.
We can position ourselves for the market we serve, add value through great content, and build rapport with our network by engaging with their content.
Pitching is always premature on a social media platform — yes, even on a business platform like LinkedIn.
Do LinkedIn well and pitching will be unnecessary. That’s been my experience.
How about you, friend?