Right, so I guess you have seen that during this lockdown period I have been pretty busy creating and launching online products. I have done this out of both necessity (things in our biz have also been quiet) but also because, I have wanted to be offering online courses for YEARS and last year, I really got the ball rolling and it took me AGES to fit all the pieces together.

So in this newsletter, I wanted to share some of my learnings and maybe shortcut the process for you.

Get a cheerleader (AKA coach)

So launching takes a lot of effort and you really need someone there supporting you along the way. I have been working with Lisa Kniebe who is an Online Course Launch Coach. We did an intensive session to start with and then we had fortnightly sessions to keep me focused and on track. I could honestly say I would not have launched my first course in February without her help. The knowledge that I have gotten from working with her has also propelled me into more launches and let me tell you, each one gets easier.

If you are thinking you need a LISA in your life to bring you dream course to life (and YES, you totally DO) the simplest thing to do is book a free discovery call with her.


Next Hurdle

So the next hurdle is really working out the tech. Let me be a bit honest here, I struggled to make a decision on this and then at the last minute, finally picked a winner. You see, my hubby is a WordPress web designer and he was adamant we could do it on WordPress but let me tell you, after purchasing 2 plugins and considering marriage counselling, I realised WordPress was not going to grow with my business. I really wanted an all in one solution. Here is what I wanted my online course system to do:

  • Host all the course (including videos)
  • Offer landing pages and order forms
  • Allow me to take payments, payment plans and recurring payments
  • Be my email marketing system

I was determined that I wanted an all-in-one. I know there are lots of options out there but I hate the idea of trying to get it to all work together. This really limited my choices but then a friend in the UK that has a totally online business recommended Simplero.


It did everything I wanted PLUS was easy to learn and use PLUS it looks great for the student perspective. If you want to see if this system is right for you, they have some cool options including a setup option of just $24 USD a month whilst you are creating your course.

Final Hurdle

OK so the final hurdle is really getting your content looking professional. Those of you that know me know I love Canva but I really didn’t have the time or the energy to create these amazing looking slidedecks. I found this amazing woman Amber who creates templates that you can purchase. I purchased her package – The Ultimate Workbook Template – it had everything I needed PLUS it came with some great bonuses. It was a total game changer for me as it let me create these super profesh documents and slidedecks for my courses. Happy!


Recording videos

So many people get caught up in creating and recording videos. Here is a little taster of what I use:

  • Recording me talking to camera: cheap computer camera, lights and green screen from eBay
  • Microphone: Yeti Blue (it is the best)
  • Me talking to videos: Zoom
  • Recording the screen ie tutorials: Screen-cast-o-matic
  • Editing videos: Adobe Premier Pro (I will just say my hubby does this and it looks super techy)

I hope that you have found all this info useful and that it saves you OODLES of time and effort.

If you're a busy businesswoman who wants to feel confident, focused and capable on Facebook, then you're in the right place!  You can contact me by clicking  HERE


  • Online Social Butterfly

    Sarah Thomson, owner of Online Social Butterfly, has been working as a digital marketing educator and strategist in a space that is punctuated by new faces that come and go. Sarah has been running social media workshops for the past 5 years both in-person and online. In that time, she has trained thousands across a range of topics, specialising in social media and understanding it as a marketing tool. She is an avid learner and enthusiastic trainer. Her knowledge and expertise make her workshops highly sought after.