Sales and marketing are the lifeblood of a business, and this was proved to me some time ago.
I was listening to a podcast and the host was interviewing a ‘serial’ entrepreneur who had launched, and subsequently sold, around 25 businesses. The fascinating story unfolded, and just as the interview was about to end, the host asked the entrepreneur:
“In closing, could you please provide the listeners with three tips to help them become more successful entrepreneurs?”
“Oh, that’s easy,” replied the entrepreneur.
“Tip 1: Sales and marketing.”
“Tip 2: Sales and marketing.”
“Tip 3: Sales and marketing.”
The main takeaways?
Without customers, we don’t have a business, we have a hobby.
Without sales and marketing, we don’t have customers.
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SPECIAL NOTE : Darrel is Guest Speaker at our next LUNCH & CHAT session – 12.00 Wed 24th June.
REGISTER HERE Register to join us free on ZOOM for the opportunity to listen to and ask questions of Darrel on the issue of sales and marketing for your particular business.
