Sales and marketing are the lifeblood of a business, and this was proved to me some time ago.

I was listening to a podcast and the host was interviewing a ‘serial’ entrepreneur who had launched, and subsequently sold, around 25 businesses. The fascinating story unfolded, and just as the interview was about to end, the host asked the entrepreneur:

“In closing, could you please provide the listeners with three tips to help them become more successful entrepreneurs?”

“Oh, that’s easy,” replied the entrepreneur.

“Tip 1: Sales and marketing.”

“Tip 2: Sales and marketing.”

“Tip 3: Sales and marketing.”

The main takeaways?

Without customers, we don’t have a business, we have a hobby.

Without sales and marketing, we don’t have customers.

Struggling to find new business? Let’s talk.

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SPECIAL NOTE :  Darrel is Guest Speaker at our next LUNCH & CHAT session – 12.00 Wed 24th June.
REGISTER HERE Register to join us free on ZOOM for the opportunity to listen to and ask questions of Darrel on the issue of sales and marketing for your particular business.

 

 

  • Darrel Griffin • LinkedIn Business Development Specialist

    I’ve worked in sales and business development roles since leaving school. Having moved to Australia from the UK in 2012, LinkedIn helped me generate over $3.5 million worth of leads for my then employer in under 2 years - without spending a cent on advertising. I became a LinkedIn coach in 2014 and started teaching what I’d learned ‘on the coalface’ to companies and individuals. I was recently named one of the top ranked LinkedIn experts in Asia Pacific region by Social Media Marketing Institute.