If you’re struggling to attract enough new clients – but your LinkedIn profile and content is focused entirely on you and your business – there’s going to be a disconnect between you and the market you’re seeking to serve.
Why is that?
Because those new clients you’re struggling so hard to attract are only interested in THEIR pain and their THEIR problems.
Just talking about yourself, your successes, your passion, your dreams and aspirations – that just ain’t going to cut it.
If anything, just talking about yourself will completely turn off potential customers and burn the bridge before it’s even built.
My advice? (Well, you’ve read this far…!)
Make your prospective customer – THEIR pain and their THEIR problems – the main feature of your LinkedIn profile and content strategy. Then speak about yourself – how YOU and YOUR business can resolve their pain and their problems – in this context.
You won’t go very far wrong if you do.
(And if you need some help with that, just give me a shout.)
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